Dr. Giulia Ranzini

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+31 20 59 84349
faculteit der sociale wetenschappen ( afdeling communicatiewetenschap )
Assistant Professor

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Informatie in het Nederlands



Monday to Friday



Giulia Ranzini (Ph.D University of St Gallen) is a researcher in Media Sociology and (Corporate) Communication. Her work is driven by a basic interest on how technology influences individuals, and society at large. Core topics in her research are identities on the Internet, as well as the relationships and affordances users find in their daily social media use.



  • Sociology of Media
  • Communication Science
  • Social Network Sites
  • Corporate Communication


Current research

  • Online user behavior: privacy concerns, trust, identification and self-representation on Social Media
  • Identity and professional identity on the Internet
  • Serendipity and online personalization
  • Social Media and Corporate Communication


Current teaching

  • Public Relations and Reputation Management (BA)


Representative publications

  • Lutz, C., Ranzini, G., & Meckel, M. (2014). Stress 2.0: Social Media Overload Among Swiss Teenagers. Communication and Information Technologies Annual (Studies in Media and Communications, Volume 8) Emerald Group Publishing Limited, 8, 3-24.Hoffman, C.,
  • Fieseler, C., Meckel, M. & Ranzini, G. (2014). Professional Personae – How Organizational Identification Shapes Online Identity in the Workplace, Journal of Computer Mediated Communication.
    doi: 10.1111/jcc4.12103
  • Ranzini, G. (2014). I’ll be your mirror. Identity reflections on the two sides of a computer screen. Liminalities: a journal of performance studies, 10(1).
  • Ranzini, G., & Fieseler, C. (2013). Personae of Interest: Managers‘ Identities and the Online Mirror. In T. Bondarouk, M. R. Olivas-Lujàn (Eds.) Social Media in Human Resources Management. (pp. 199-214). Bingley UK: Emerald Group Publishing.
    ISBN 978-1-78190-900-3.
    doi: 10.1108/S1877-6361(2013)0000012004
  • Lutz, C., Hoffmann, C., Meckel, M. & Ranzini, G. (2013, August). An Element of Surprise: the Impact of Serendipity on Online Trust. 73rd Annual Meeting of the Academy of Management, Lake Buena Vista, Orlando (FL), USA.
    doi: 10.5465/AMBPP.2013.12336

Full publication list Dr. G. Ranzini


Ancillary activities

Last changes Ancillary activities: Amsterdam 27 januari 2017