Dr. Jolanda Veldhuis

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+31 20 59 83574
faculteit der sociale wetenschappen ( afdeling communicatiewetenschap )
Assistant Professor

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Informatie in het Nederlands



Monday to Thursday



Jolanda Veldhuis is an Assistant Professor in the field of Health and Risk Communication as well as Media Psychology at the Department of Communication Science of the Faculty of Social Sciences (VU University Amsterdam). She graduated in Biomedical Sciences (Master of Science, with a specialization in Communication and Education) and obtained a master degree in Teaching Biology (Lerarenopleiding Biologie, also visiting scholar of the University of Namibia). In more recent years, she was a visiting scholar at the Ohio State University and the University of Cape Town. Her research interests include communication strategies to negotiate the effects of media exposure, individual processing of media, and health communication applications (using social media).



  • Health communication
  • Media psychology
  • Social marketing
  • Media effects
  • Idealized body imagery
  • Peer influence
  • Adolescents
  • Body perceptions
  • Self-esteem
  • Health applications
  • Innovative media-based interventions


Current research

  • Negotiating media effects: The impact of contextualizing idealized media imagery on body perceptions of adolescents
  • Research-based body image interventions to restore adolescents’ perceptions of ideal and ‘normal’ bodies (based on serious gaming and tailoring health information)
  • The above includes
    - Interaction of media and peer feedback 
    - Individual susceptibility factors in response to media exposure
    - Neuropsychology


Current teaching

  • Health Education (MA)
  • Individual Processing of Media (BA)
  • Communication Campaigns and Research (MA (Health Sciences))
  • Risk and Health Communication (BA)
  • Individual MA-theses (MA)


    Representative publications

    • Konijn, E.A., Veldhuis, J., Plaisier, X.S., Spekman, M.L.C., & Den Hamer, A. (in press). Adolescent development and psychological mechanisms in interactive media use. In: S. Sundar (Ed.), The handbook of the psychology of communication technology. John Wiley & Sons, Inc. 
    • Veldhuis, J., Konijn, E. A., & Seidell, J.C. (2014). Counteracting media’s thin body ideal in adolescent girls: informing is more effective than warning. Media Psychology, 17(2), 154-184. [Link to article]
      doi: 10.1080/15213269.2013.788327
    • Veldhuis, J., & Konijn, E. A., & Seidell, J.C. (2014). Negotiated media effects: Peer feedback modifies effects of media's thin-body ideal on adolescent girls. Appetite, 73, 172-182. [Link to article]
      doi: 10.1016/j.appet.2013.10.023
    • Konijn, E.A., Veldhuis, J., & Plaisier, X.S. (2013). YouTube as research tool–Three approaches. Cyberpsychology, Behavior, and Social Networking, 16(9), 695-701. [Link to article]
      doi: 10.1089/cyber.2012.0357
    • Burgers, C. & Veldhuis, J. (2013). Tailoring fear appeals to lower-educated adolescents: The influence of modality and type of threat. Information Design Journal, 20(1), 32-46. [Link to article]
      doi: 10.1075/idj.20.1.03bur
    • Veldhuis, J., Konijn, E.A., & Seidell, J.C. (2012). Weight information labels on media models reduce body dissatisfaction in adolescent girls. Journal of Adolescent Health, 50(6), 600-606. [Link to article]
      doi: 10.1016/j.jadohealth.2011.10.249


    Other academic activities

    • Various guest lectures, e.g., University of Cape Town (Research Unit: Exercise, Science and Sports Medicine); Netherlands School of Communications Research (NESCoR); Amsterdam University College; CAMeRA Resarch Day; Faculty of Earth and Life Sciences (VU University, Dep. of Health Sciences, Research Unit: Prevention).
    • Reviewer for International Communication Association (ICA); Etmaal of Communication Sciences
    • Reviewer for Media Psychology; Journal of Adolescent Health
    • Memberships: International Communication Association (ICA), Dutch Communication Association (NESCOR).
    • She was elected Secretary of the Information Systems Division for the Annual Conference of the International Communication Association (ICA).
    • She was a member of the NESCoR Dissertation Award-Jury.

    Ancillary activities

    Last changes Ancillary activities: Amsterdam 27 januari 2017