Crowdfunding in the cultural sector

First research seminar June 5th 2014

Dear colleague,

Herewith we would like to invite you for the first research seminar on Crowdfunding in Amsterdam.

Although crowdfunding is a rather new phenomenon, we notice that the number of researchers focusing on this topic is increasing rapidly. Last year, at the VU University Amsterdam, we started a NWO project on philanthropic crowdfunding for cultural heritage sector. One of the goals of our research project is to share results and knowledge with both practitioners and academic colleagues. For this reason, we have taken the initiative together with dr. Tsvi Vinig  (Amsterdam Business School, who as part of a consortium that is awarded FP7 grant to include crowdfunding  studies) and Ronald Kleverlaan (crowdfunding strategist and founder of the Crowdfunding Hub) to organize an informal research seminar in which researchers can present and discuss their crowdfunding research plans.  


Crowdfunding Hub will host the seminar in the Beurs van Berlage.


Thursday June 5th 2014


We aim to have a maximum of 12 presentations. Each presentation will take 20 minutes (10 minutes presentation and 10 minutes discussion).

9.30 – 10.00 registration and coffee

10.00 – 11.00 first round of presentations

11.00 – 11.15 coffee break

11.15 – 12.15 second round of presentations

12.15 – 13.00 lunch

13.00 – 14.00 third round of presentations

14.00 – 14.15 tea break

14.15 – 15.15 final round of presentations


To register for a presentation, you are requested to submit an abstract (450 words) provided with your name and affiliation, research topic, research methods, and – if available – some preliminary results. Please send your submission to:  Deadline for submission of the abstracts is Friday, May 9th 2014.

We aim to have 12 presentations. In case there are more than 12 applications a selection will be made. In case of smaller number of applications, we will shorten the program accordingly. All abstracts will be bundled and made available to all participants.

It is also possible to attend a seminar without giving a presentation. Please indicate this in your registration mail.


Participation in this seminar is free of charge.

We hope that the seminar will provide a lot of inspiration and we look forward meeting you on the 5th of June.

Crowdfunding is an alternative way to finance a project, object, product or service. It makes it possible for cultural organizations, entrepreneurs and artists to be less dependent on banks or cultural funds in raising money. Instead the project is presented at an online crowdfunding platform. At this platform the entrepreneur raises money from private investors or donors to accomplish their goals.

Since the subsidy cuts within the Dutch cultural sector in 2011, cultural institutions have a lot attention for crowdfunding. In June 2013 VU organization sciences started to study the motivation and donation behavior of the donors of crowdfunding projects. New insights and results will be published on this webpage.

VU organization sciences researchers work together with crowdfunding practitioners as, Douw&Koren, Seeds en Flintwave to get insight in the motivation and donation behavior of the donors of crowdfunding projects.

Large scale field experiments and case studies  will be conducted. What makes crowdfunding projects successful and which characteristics of individual crowdfunders influence the donation behavior? Is it possible for an artist or entrepreneur to influence donation behavior by offering rewards, opportunities for participation or mechanisms of control? What are the implications for an organization who wants to use crowdfunding to finance the projects? 

The results of the studies will contribute to the development of crowdfunding and the way organizations can implement this new ways of financing in an effective and efficient way. The research project is funded by the NWO-program Creatieve industrie, one of the nine Top sectors in the Netherlands. 

Research team
Media and Knowledge transfer