Prof. dr. Peter Kerkhof

 

+31 20 59 86815
3e-17
p.kerkhof@vu.nl
faculteit der sociale wetenschappen ( afdeling communicatiewetenschap )
Hoogleraar

aanwezig
maandag, dinsdag, donderdag en vrijdag

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Informatie in Engels

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Peter Kerkhof is professor in social media and chair of the department of Communication Science. He holds a PhD (1997) in (social) psychology from Vrije Universiteit Amsterdam. Previously he held a special chair in Content Marketing at the University of Amsterdam. His research focuses on how information and interaction in social media shapes consumers’ impressions of organizations and their products or services. A second line of research focuses on how social media affect interpersonal relationships. Peter Kerkhof’s work has been published in major academic journals (e.g., Journal of Computer-Mediated Communication, Human Communication Research, Communication Research, Journal of Interactive Marketing, Cyberpsychology and Behavior, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin).

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Specialisatie

  •  Internet
  • Consumenten
  • Webcare
  • Internetverslaving
  • Reclame
  • Marketing
  • Overtuigen

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Huidig onderwijs

  • Marketing- en Persuasieve communicatie II
  • MA thesis begeleiding (CW)

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Recente publicaties


Volledige publicatielijst
 
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Overige academische activiteiten

  • Hoofd afdeling Communicatiewetenschap
  • Lid van Centre for Advanced Media Research Amsterdam (CAMeRA), International Communication Association (ICA), American Netherlands School for Communication Research (NESCoR), Associatie van Sociaal-Psychologische Onderzoekers (ASPO)
  • Reviewer voor Communication, Culture & Critique; Journal of Experimental Social Psychology; Group & Organization Management; European Journal of Social Psychology; Personnel Review; ASPO Jaarboek; Acta Politica; ICA
  • Deelnemer Expert Meeting Overheidscommunicatie (Rijksvoorlichtingsdienst), NWO Commissie MAGW Open Competitie

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Citaties

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Nevenwerkzaamheden

Laatste wijzigingen Nevenwerkzaamheden: Amsterdam 27 januari 2017